How do we pursue purity in a world filled with abundant choice? Whenever I meet someone who did not grow up in this country, one of the first things that they remark on is how overwhelming our choices are in American grocery stores. Years ago, I worked in advertising, and for a time, I was assigned to a national salad dressing account. As I sat in meetings, I marveled at the fact that really smart professionals spent amazing mental energy discussing how to convince people to choose our Ranch over a competitor’s brand. I wondered why the world needed such a proliferation of options for dressing one’s greens, and at those moments, I sensed that I was not going to be able to continue to devote my own time and talent to promoting something that I really did not believe was adding anything to the universe. This was an exercise in Saucha, and my attempt to strive for purity and clarity in my work. Saucha helps us simplify and crystalize our lives down to the true, shining center, or that which is truly authentic to ourselves.  

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